Tuesday, August 26, 2008

Marketing gimmick is really juvenile

Anyone who's a parent will be able to relate. It's back to school time and we're all hitting the stores to get the kids' fall wardrobe in good shape. Shopping for clothes with young kids is hard enough, but these days it's even more difficult because the freakin' clothes designers have decided to start attaching toys to the clothing to reel the kids in.

While shopping at Kohl's we discovered mini radios, skateboards and other toys hanging from the clothes on the racks. It's crazy. Getting a prize in box of Frosted Flakes is one thing, but dangling a skateboard from a Tony Hawk shirt is another. These toys jack up the prices and attract the kids who, of course, want the toy more than the clothes. Something just isn't right here.

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